Brand, Product
and Spatial
Design
Founded
in 2012
Brand, Product and Spatial Design
Founded in 2012
Brand, Product and Spatial Design Founded in 2012
Based in
Göteborg,
Sweden
Always
concept
driven
Who we are
We started 10K Studio because we believed brands could be built differently. From the inside out. From intent, not just expression.
Our background spans brand strategy, art direction, and product design. That combination is the studio: strong ideas, rigorous craft, held together.
/Jenny & Jiro Arborgh
Our philosophy
A brand is a relationship. Between an organization and the world it belongs to. Like any relationship, it is shaped by intent. What you put in determines what comes back.
We work on the conditions that determine whether a relationship forms at all. Clarity of intent. Integrity in execution. Awareness of consequence.
When those conditions are right, something shifts. The brand starts resonating. That’s what we build toward.