Brand, Product
and Spatial
Design

Founded
in 2012

Brand, Product and Spatial Design

Founded in 2012

Brand, Product and Spatial Design Founded in 2012

Based in
Göteborg,
Sweden

Always
concept
driven

Who we are

We started 10K Studio because we believed brands could be built differently. From the inside out. From intent, not just expression.

Our background spans brand strategy, art direction, and product design. That combination is the studio: strong ideas, rigorous craft, held together.

/Jenny & Jiro Arborgh

Our philosophy

A brand is a relationship. Between an organization and the world it belongs to. Like any relationship, it is shaped by intent. What you put in determines what comes back.

We work on the conditions that determine whether a relationship forms at all. Clarity of intent. Integrity in execution. Awareness of consequence.

When those conditions are right, something shifts. The brand starts resonating. That’s what we build toward.

Client Selection

Gustavsberg/Elektron/Smart Eye/ Nüo Athletics/
BMW Motorrad/ VolvoAb/Scania/Vitrolife/Kalmar Trucks/ Bajaj/Elektrolux/Atlas Copco/ Lear Co/ Velove/Sail Racing/ Tyri/Husqvarna/Aros/ Mercedes-Benz