We don’t follow formulas
We follow potential
who we are
Brand, Product and Space
Founded in 2012
Based in Gothenburg, Sweden
Always Concept Driven
From our old mood board wall — where ideas took shape long before pixels.
who we are
We create momentum for brands.
Through concept, strategy, and tangible expression across product, identity, and space.
10K STUDIO is a design and strategy partner with more than two decades of experience shaping brands that matter.

Our method — Brandscaping — unites strategy, product design, identity, and communication into one cohesive whole.We’ve worked with leading companies across industries — from global brands like BMW, Volvo and Electrolux to Scandinavian innovators like Gustavsberg, Smarteye and Nüo Athletics. What they share is ambition: to strengthen their identity, sharpen their position, and move forward with clarity.
What defines us is our mindset:
We stay curious.
We keep evolving.
We never stop experimenting.
Because that’s how ideas stay alive.
And how brands stay relevant.
Trusted by LEADING BRANDS
Gustavsberg/ Elektron Music Machines/ Smart Eye/ RTI Group/ Nüo Athletics/ BMW Motorrad/ Volvo Group/ Scania Trucks/ Electrolux/ Aros Electronics/ Vitrolife/ KalmarTrucks/ Bajaj/ Elektrolux/ Atlas Copco/ Lear Co/ Velove/ Sail Racing/ Tyri Lights/ Husqvarna/ Mercedes-Benz