Aros Electronics

Engineering a Culture of Curiosity

Aros Electronics is a mechatronic company based in Gothenburg, Sweden — quietly powering world-class innovation in motion control, embedded systems, and electronics. But while their technology was cutting-edge, their challenge was human: how to attract the next generation of engineers in a competitive global landscape?

Together, we built a brand platform, a communication strategy, and a new visual identity — designed to resonate with young talent. From there, we brought it to life through a dynamic website and an experience-driven fair booth at Chalmers University, aimed directly at the people Aros Electronics wanted to reach.

A mechanical water pump with water splashing outward.
A MacBook laptop displaying a website with a man wearing glasses and a black shirt, with text about factory and laboratory services and a blue and gray design.
Electrical equipment with multiple terminal connections, labeled 'Aros', set against a black background.
Close-up view of a black electrical component with labeled connections, showing two circular ports, with ‘OUT’ and ‘IN’ arrows, and the brand name ‘Aros’ on the side.
Close-up of an Aros electronic component with blue, green, and gray parts, and the word 'Aros' written on it.
Close-up of the corner of a modern office building with the sign 'Aros' on the facade.
A smiling man with a beard and bald head sits in a well-lit room with large windows. He is wearing a checkered shirt with a small microphone attached to it.