Cliff Models is a specialist model and prototype studio based in Gothenburg, Sweden — shaping everything from early-stage mockups to finely detailed architectural models and engineering prototypes. But while their craftsmanship was trusted by some of the most ambitious clients in the industry, their brand had outgrown its tools.

Our work began with a deep dive into what Cliff Models really makes — not just in form, but in value. What does it mean to bring something into the world that doesn’t yet exist? And how do you tell that story with clarity, confidence, and edge?

We developed a new brand strategy and identity — one that puts materiality, method, and mastery at the center. Sharp but grounded. Minimal but tactile.