Cliff Models

Building the Future, Piece by piece.

Cliff Models is a specialist model and prototype studio based in Gothenburg, Sweden — shaping everything from early-stage mockups to finely detailed architectural models and engineering prototypes. But while their craftsmanship was trusted by some of the most ambitious clients in the industry, their brand had outgrown its tools.

Our work began with a deep dive into what Cliff Models really makes — not just in form, but in value. What does it mean to bring something into the world that doesn’t yet exist? And how do you tell that story with clarity, confidence, and edge?

We developed a new brand strategy and identity — one that puts materiality, method, and mastery at the center. Sharp but grounded. Minimal but tactile.

A tablet displaying a webpage with an image of a mechanical process, possibly related to manufacturing or industrial machinery, with text in Swedish.
A white delivery van with the logo and name 'CLIFF MODELS' parked in front of a modern glass building.
A tablet displays technical diagrams and specifications of various machinery, and a smartphone shows a website with a product image and descriptive text in Swedish.
Close-up of the exterior of Cliff Models building with a sign of a pixelated face logo.
A person in protective gear walking inside a cleanroom or laboratory with a black cart labeled 'Maleri' and various equipment on the walls.
A white envelope and a folded white sheet with the logo and contact information of Cliff Models, placed on a green surface. The envelope has the logo on the seal flap, and the sheet displays the logo and contact details of David Halling.
Stack of business cards for Cliff Models featuring contact information for David Halling, COO/Partner, with a logo of a person sitting at a desk with a computer.