Elektron Music Machines is a Swedish company known for crafting some of the most advanced digital instruments in the world. Loved by producers, performers, and sound designers, their machines are precise, powerful — and uncompromising. But with that brilliance came a challenge: a steep learning curve, a niche audience, and a product experience that felt out of reach for many.

Our collaboration began with a shared belief — that great sound shouldn’t be gated by complexity. Working as conceptual designers and creative partners to Elektron’s in-house design and development team, we helped expand the brand beyond the tech-savvy core and into something broader, richer, and more inviting.