Gustavsberg
The Story Continues. In New Form.
For two centuries, Gustavsberg has redefined the modern bathroom — blending engineering excellence with Scandinavian design ideals. As strategic and creative partners, we began by revisiting the brand’s remarkable legacy: what has made Gustavsberg a pioneer for generations, and how that legacy can be reimagined for the next.
Together, we built a narrative that connects past and future that is grounded in enduring values of function, quality, and aesthetic clarity. The ambition: to mark 200 years not with nostalgia, but with relevance.
The result is Ducentic: a contemporary tribute that spans design epochs while speaking fluently to today. A collection that honors Gustavsberg’s role as an innovator of everyday rituals. Then, now, and beyond.