We don’t follow formulas
We follow potential
The result is the Anniversary Collection — a contemporary tribute that spans design epochs while speaking fluently to today. A collection that honors Gustavsberg’s role as an innovator of everyday rituals — then, now, and beyond.
Once, they shared walls, a vision — and a belief in the everyday object as art.
Then, Gustavsbergs Porslinsfabrik and Gustavsberg Sanitet went their separate ways. Now, decades later, their paths meet again.
As a strategic initiative led by us, this collaboration brings new life to a long-dormant relationship — rooted in a shared legacy of form, function, and material honesty. The result: a series of porcelain accessories, handcrafted at the historic factory in Gustavsberg.
The result: a series of porcelain accessories, handcrafted at the historic factory in Gustavsberg — the same place where plates, vases, and bathroom icons have been shaped for generations. This is more than a product line. It’s a poetic celebration of porcelain itself — and a tribute to the designers and innovators who shaped the everyday into something enduring.
Because some stories are too meaningful not to return to.
