LOTHO is a leading European eyewear brand, with every frame handmade in Japan by skilled artisans. Known for precision and cultural fluency, the brand had a strong foundation — but needed sharper alignment between identity, design, and expression.

Our pitch focused on creating that alignment — refining the conceptual direction, designing sculptural yet wearable frames, and proposing a catalogue that presented the eyewear as objects of design, not just accessories.

The result was a clearer, more confident articulation of what LOTHO already is: crafted, considered, and quietly exacting.