RTI_GROUP

Precision, Made Visible

RTI Group develops world-leading solutions for independent X-ray quality assurance — combining advanced measurement tools with intelligent software to ensure safety, accuracy, and trust in medical imaging worldwide. Their products empower service engineers, hospital physicists, and healthcare systems to measure what matters — and protect what counts.

Our partnership with RTI spans disciplines and years. From defining their brand platform and communication strategy to designing physical products as brand expressions, our role has been to help make the invisible — visible. That means translating highly technical innovations into clear, compelling design, both in form and message.

A METER AND A MILESTONE

A focal point of our collaboration has been Mako — RTI’s crown jewel on the global market. Built for the hands of experts, Mako represents a leap forward in usability, precision, and engineering. For its launch, we developed the visual platform, campaign concept, and digital experience — positioning the product not just as a tool, but as a statement. A meter, and a milestone.

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In addition to product and campaign work, we’ve created animated films, web content, and strategic messaging to support the wider product family — always with the same goal: to clarify complexity, and give form to the intelligence at the heart of RTI.

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Beyond the launch

RTI’s strength lies in a rare combination: deep engineering expertise and a culture of precision. Our task has been to match that with design clarity — making their innovations accessible without diluting their complexity. Over time, this has meant evolving a visual and verbal language that unites product, software, and communication into one coherent identity.

By shaping both the tangible and the intangible, we’ve helped RTI move from being a trusted supplier of instruments to a brand with presence, character, and momentum in a conservative medtech market.

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