Smart Eye is a global leader in eye tracking technology — powering safety systems in cars, buses, and aircraft simulators, advancing neuroscience, and enabling more human-aware marketing tools. At the core is a simple idea: measuring gaze behavior uncovers how humans process information, interact, and respond to their environment.

Our collaboration with Smart Eye goes back to the very beginning — when they were a tech startup in Gothenburg, not yet listed on the stock exchange, but already thinking far ahead. Since then, we’ve partnered across every layer of their brand: from designing their cameras, car simulators and fair booths to shaping their digital presence and brand communication.