We don’t follow formulas
We follow potential
WORK/SMARTEYE
Smarteye
Where Human meets Machine
Hardware design
Software Expression
Launch content
Campaign visuals
CES booth concept
Web strategy
BRAND ID, PRODUCT DESIGN,
PACKAGIN DESIGN, SPATIAL DESIGN
Precision, Made Visible
RTI Group develops world-leading solutions for independent X-ray quality assurance — combining advanced measurement tools with intelligent software to ensure safety, accuracy, and trust in medical imaging worldwide. Their products empower service engineers, hospital physicists, and healthcare systems to measure what matters — and protect what counts.  

Our partnership with RTI spans disciplines and years. From defining their brand platform and communication strategy to designing physical products as brand expressions, our role has been to help make the invisible — visible. That means translating highly technical innovations into clear, compelling design, both in form and message.  
DESIGN FOR TRUST

Our mission has been clear — to make Smart Eye’s value visible. To translate complex innovation into tangible expression. To help their audience — from automotive clients to neuroscientists to investors — understand not just what they do, but why it matters.

And to ensure that every product they release carries their identity — not just as a tool, but as a signal of purpose.

Smarteye is truely bridging the gap between human and machine — and helping shape the future of how we move, think, and connect.

One of the smallest members of the Smarteye hardware family.
PACKAGING AND SPATIAL ID

Making the intangible feel real.

For a system that carries weight — in both price and purpose — the packaging needs to speak the same language.
We designed a physical experience that reflects the precision and intent behind Smarteye’s technology. Tactile, minimal, trustworthy.

For CES, we created a spatial concept around the idea of man meeting machine.
Local production. Simple materials. Sharp contrasts.
Outside the booth, a poetic structure: nails and thread forming networks — a tactile take on nodes, systems, and neural logic.

Design as alignment.
From unboxing to exhibition — every element as a signal.